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Zoff / Mitsui Outlet Park Iruma

  • Zoff / Mitsui Outlet Park Iruma
  • Zoff / Mitsui Outlet Park Iruma
  • Zoff / Mitsui Outlet Park Iruma
  • Zoff / Mitsui Outlet Park Iruma
  • Zoff / Mitsui Outlet Park Iruma
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Emmanuelle Moureaux is a French architect living in Tokyo since 1996. Inspired by the layers and colours of Tokyo that built a complex depth and density on the street, and the Japanese traditional spatial elements like sliding screens, she has created the concept of shikiri, which literally means "dividing (creating) space with colors".

She uses colours as three-dimensional elements, like layers, in order to create spaces, not as a finishing touch applied on surfaces. Handling colours as a medium to compose space, her wish is to give emotion through colours with her creations, which range from art, design to architecture.

The blue sky between buildings, the pockets of green in the park on the street corner, and the colourful glittering neon at night. These are what we capture during our everyday lives in cities. Travelling also gives us different snapshots from our daily lives, such as the magenta and yellow spreading endlessly in the field of tulips, the pale blue from the crystal clear lake, and the pink petals of cherry blossoms swaying in the wind. These sceneries from our experience are captured into rectangular frames, and then rhythmically spread in the space to create a joyful and heartwarming store where the vinyl flooring plays a key role.

The captured pieces are modularised into blocks of 800mm x 160mm. These modules are then used to design displays, fixtures and mirrors. The different heights of these rectangular blocks create rhythm in the space which gives a sense of playfulness. This changes the ordinary way of shop displays, which are often too systematic. The design has focused on flexibility, such as the movable display blocks, with the exception of wall mounted display, and the colours representing sceneries can be changed along with the seasons.


Architects | Emmanuelle Moureaux Architecture + Design, Tokyo, Japan 
Location | Iruma, Japan
Technical info | Vinyl flooring and displays
Picture credits | Daisuke Shima / Nacasa & Partners