With the opening of the international flagship store on via Sant’Andrea in Milan, Stuart Weitzman presents an innovative retail concept, designed by London-based architect Zaha Hadid.
The architecture of the store, in an area of 280 m2, is fluid and vital. A dialogue of geometry and materiality creates an enchanting rhythm of folds and recesses, further shaped by functional and ergonomic considerations. Modular display units showcase shoes, and also provide seating, while a seamless integration of diverse forms invites our curiosity.
The juxtaposition of these distinct elements of the design defines the different areas of the store. Rooted in a palette of subtle monochromatic shades, Zaha Hadid created an interior landscape of discovery, centered on two separate zones, to enhance the relationship between the customer and the collection.
Experimentation with materials and construction technologies further define the unique space. The curved modular seating, and freestanding display elements, have been constructed from fibreglass dipped in rose gold – a technique similar to that used in boat manufacturing.
The mix between the semi-transparent PVC ceiling and the glass-reinforced concrete of the store's ceiling and walls expresses lightness and solidity whilst, at the same time, the delicate precision of complex curvatures focus on special areas for display.
The location of the six large windows, at 10/A via Sant’Andrea, has been especially selected for the debut of this new retail concept. In the years to come, other flagship stores designed by the team of Zaha Hadid Architects will be opened in key cities around the world.
Project: Stuart Weitzman Flagship Store
Location: Milan, Italy
Architect: Zaha Hadid, London, UK
Technical info: Barrisol Membrane
Picture credits: Jacopo Spilimbergo