Mais Fitness is a new gym in Torres Vedras, Portugal. The brand
defines itself through the willingness of people to belong to a particular “tribe” - or in this case the Mais Fitness community. Creating a distinct identity for the gym and all its future branches was therefore imperative. Estúdio Amatam worked to build the gym's identity and branding through the use of colours and symbols throughout the reception area and rooms.
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