With over 24 brands and 1700 staff spread across 15 London sites, the brief was to retain brand identity while bringing a disparate organisation, from various locations, together into a new 15,000 square metre building. The building would act as a headquarters, located in the heart of the Kings Cross development. MCM developed a workplace strategy to inspire creativity within the workforce and unleash the full potential of its people. MCM drew out core themes of the organisation through extensive consultation with all of the individual Company and Brand Chief Executives, and used them to form the concept of the 'Vertical Village'. Working closely with Havas and the developer, Argent, MCM implemented an extensive series of tenant requested modifications to the base-build so as to facilitate, amongst other changes, 14 additional flights of stairs to encourage collaboration and movement around the building. These staircases create intersections throughout the whole building, that are natural in-between spaces for chance encounters, deliberately causing conflict and disruption to enhance interaction, creativity and collaboration between brands. Mirror ceilings were installed in the stairways and halls using a special reflecting PVC membrane that creates an illusion of a broken mirror hanging above employees’ heads.