Art director: Francesco Jodice, Italy
Producer: Marni, Italy
Columbian craftsmen link up with an Italian fashion house to create a surprising prison charitable project.
Fashion brand Marni has reworked the patterns and colour palettes of traditional Colombian chairs woven from PVC threads and produced by Colombian ex-prisoners, to create a desirable, one-off furniture range.
20 colours, 7 models and 21 variations for 80 chairs, 10 deckchairs and 10 tables - these are the figures of the Marni project displayed at the recent 2012 Milan Design Week.
All products are handmade by Colombian craftsmen using salvaged materials: concrete reinforcing bars for the structure and coloured PVC for the seats and backrests. The colours and colour combinations were chosen by the Marni team, thus adding a personal touch to the project and completing the creative process that was initiated overseas.
The production of the chairs took place in the South American country's city of San Gil as part of a rehabilitation program set up by Antonio Gil. Having experienced the harshness of imprisonment himself, Gil leads a studio where craftsmen and former inmates work together to produce the iron and PVC pieces.
As part of the initiative, photographer and filmmaker Francesco Jodice made a collection of images of the Marni staff sitting in the chairs for 'L'arte Del Ritratto'.
The money raised from the project will be donated to the institute ICAM of Milan: an institute that helps the children of imprisoned mothers live in a family environment.
A great charitable project that combines amazing craftsmanship with product design.
Technical info: PVC cable
Picture credits: Marni, Francesco Jodice